As our primary line of ground beef, Our Certified™ is available in a wide range of lean points and source grinds, providing choices for every preference. Sold through select grocery stores nationwide, Our Certified ground beef delivers quality and freshness you can taste in every delicious bite.Learn More >
Delivering great performance for any application, Skillet Essential® brings great ground beef to the table at a value price. Available in both 73/27 and 80/20 lean points, Skillet Essential is a great choice for any meal from burgers to spaghetti.Learn More >
Produced regionally to ensure the freshest ground beef possible, Meadowland Farms® ground beef is designed to support your busy lifestyle. Offering a wide range of lean points and source grinds, Meadowland Farms is where fresh meals begin.Learn More >
While it isn't a brand you're likely to see while shopping, Excel® ground beef represents the majority of the ground beef we deliver. Usually packaged in-store by our retail grocery customers, this is the ground beef you'll most commonly find in overwrapped trays in your grocer's meat case.Learn More >
There are many more brands in the Cargill ground beef family that you may find at your local grocery store. And all of them promise the same high quality and great flavor you expect from Cargill brands.Learn More >
At Cargill, we're committed to making responsible use of nature's gifts. That's why, for more than two decades, we have considered the production of Finely Textured Beef (FTB) a natural extension of our efforts to maintain a sustainable, affordable food supply.
Simply put, it's the 100% pure lean beef remaining on the fat trimmed from steaks and roasts. Most of the time, this lean meat is too small to remove efficiently with a knife. So instead, we've developed a patented technology that helps us recover this lean beef, so we can make better use of the animals we harvest, produce more food and keep beef prices more affordable. And since FTB is 95% lean beef, it helps us create the many lean points available in your grocer's meat case.
So now that you know what FTB really is, let's take a look at why it is so important to our future.
By 2050, the global population will reach 9 to 10 billion. To feed that many people, Norman Borlaug, father of the modern Green Revolution, estimated that we would need to produce the same amount of food in the next 40 years that we have produced in the last 10,000 years. So maintaining a sustainable food supply is critical. While FTB historically represents only 8 to 9 percent of the total ground beef supply, without it we would need an additional 1.5 million cattle each year to make up the difference, forcing us to rely heavily on imports.
Explore the world without FTB: Watch our video and see what it would take to replace this critical food source.
Because the use of FTB helps maximize the amount of lean beef we can collect from each animal for human food, it is a key element in keeping beef prices stable. Without FTB, consumers would pay 5 to 10 percent more for their ground beef. In addition, prices would likely increase for all beef, as more of the overall beef supply would need to be used for ground beef production. With nearly one in five American families struggling to put food on the table due to rising food prices and economic challenges, those higher prices could have an enormous impact on many families.
It's important that you understand how critical FTB is to beef production, both now and in the future. It's respectful of the animals we use for our food and eliminates waste. And in today's world, where hunger is so common, waste is more than unjustified. It's just plain wrong.
The proven process used to produce FTB is simple, and has been in use for decades. In fact, during a September/October 2012 study conducted by 21st Sensory, Inc., a representative sample of primary U.S. grocery shoppers favored the taste, tenderness and texture of FTB ground beef over non-FTB product.
Beef is the number one source for protein, vitamin B12 and zinc. beefcheckoff.org